The Estonian-Finnish delegation had a great chance to meet Japanese music industry professionals at a joint reception of Finest Sounds and Estonia 100 in Tokyo. The objective of Finest Sounds is to bring more high quality Finnish and Estonian music and design to Japan – the second biggest music market in the world.
The seminar programme in the head office of the entertainment giant Avex Group offered interesting workshops around the Japanese music industry as well as networking with the local music community. The programme also included a visit to Spotify Japan.
The showcase venues in Tokyo hosted three nights of world music, jazz and metal music performed by both Estonian and Finnish artists. Nordic metal music gigs in Space Odd Shibuya club presented the Finnish thrash metal group Mokoma and the Estonian doom-metal duo Talbot. Sony Music Tokyo studios hosted a songwriters’ camp that brought together producers and songwriters from Estonia, Finland and Japan.
As for the design part of the trip, Estonian and Finnish brands attracted locals at the Greenroom festival in Yokohama. Tanel Veenre jewellery and Mare Kelpman textiles from Estonia were on show side by side with Finnish brands like Lovi, Nokian Technologies and the Moomins.
PHOTO: PETRI ARTTURI ASIKAINEN
Finest Sounds is a Finnish-Estonian cross-border cooperation initiative in the music and creative sector, aiming to boost the export of Estonian and Finnish artists, brands and creative businesses to the world’s second largest music market Japan.
Partners of the project are Tallinn Music Week, Music Estonia, Baltic Film and Media School from Estonia, Music Finland, Music & Media, Tampere University of Applied Sciences and HUMAK University of Applied Siences from Finland.
The project is funded by INTERREG from Europa Regional Development Fund.
Read more: finestsounds.eu